Science Communication Course Talk Nerdy to Me: Communicating Your Research with Impact
"What is your PhD thesis about?"
"It's complicated."
Sounds familiar?
In academia, you frequently have to explain your research to different people: in an interdisciplinary environment, but also at networking events, and in the digital world – being able to talk about your PhD thesis and convey your ideas clearly and to the point is a skill that needs to be trained.
But how can abstract concepts and complex projects be a conversation starter? How can you ignite the spark that creates interest for your research in others? And how do you battle disciplinary boundaries and short attention spans?
This workshop is dedicated to science communication, with a special focus on communicating your research online. The main topics will be:
- How do I efficiently communicate my research to different audiences in different media?
- How do I create an impact as a researcher on different social media platforms?
- Which types of content can be part of my strategy in science communication?
This is going to be an interactive workshop: part of it will be delivered in a lecture-style format, but the participants will also apply their knowledge to communicate about their projects and plan their own social media posts and science communication projects, alone and/or in small groups. These can be hypothetical projects or maybe something you will want to continue after the workshop - there are no limits for your creativity.
Lecturer
Laura Herges is a PhD candidate in American studies and an online marketing manager at the academic publishing house Springer Nature. Laura is about to finish my Certificate of Advanced Studies in Science Communication, and she has several years of job experience in journalism and the teaching of academic writing groups.